"I was in my final year of Industrial Engineering when I faced the classic 'What am I supposed to do with my life?' crisis. Through a mix of mentorship, proven models, testing, and a lot of prayer, I discovered a dream: to enter the health and beauty space as an entrepreneur, with vision and freedom as the core of each business venture. So, I registered a company, took a leap of faith, and began taking courses. Like many, I had to start with a ‘floor-cleaning’ phase, which for me was a salon-based model—though the dream was always product development. This experience taught me how to serve others, understand the industry, and develop empathy for the clients on the other side of the treatment.

It was during this time that I saw the confusion and discouragement. Despite the industry’s efforts, many women still feel confused and unsure if they’ll ever be truly content with their skin.

So as one does, I decided to break the rules and give women an easier option. One thing led to another, and in 2022, Smash Skin was born. We chose to go against the industry norm, moving away from an emphasis on skin types, specific concerns, and rigid skincare rules. Instead, I applied my engineering background with a focus on efficiency, effectiveness, and feasibility. With a team of cosmetic chemists and other professionals in their field, we brought the Smash Skin vision to life."